Drive: The Surprising Truth About What Motivates Us

We’ve been conditioned to think that the best way to motivate ourselves and others is either through fear of punishment or through external rewards such as money and fame.

Daniel H Pink visits the RSA to expose this common mistake and describe how people and corporations can embrace his innovative approach to the science of motivation. He provides concrete examples of how intrinsic motivation functions both at home and in the workplace.

Video Producer: Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA)

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